Engagement Rate Calculator

Calculate social media engagement rate for Instagram, TikTok, YouTube & Twitter

Followers / Subscribers

Total Likes

Total Comments

Shares / Retweets

Saves / Bookmarks

Total Views (optional)

Number of Posts

About

ER by Followers = (likes + comments + shares + saves) / followers × 100. Higher is better. Brands typically look for 3%+ on Instagram for influencer partnerships. TikTok generally has higher ER due to algorithmic reach beyond followers.